What Does 2014 Have In Store For Social Media Marketing?
Whether we like it or not, social media is going to have an even bigger impact on the lives and interests of business owners across the globe. More platforms are sprouting up and the trends seem to be ever-changing for 2014. The best way to make a success of your own social media marketing campaign is to learn about the trends as they are happening, not afterwards. With this in mind, this article is looking at how 2014 is shaping up for social media and how you can get a slice of the action for your own marketing campaign.
Never say die! Previous fans of MySpace may cringe when they remember the way they used to rock their respective profiles, but the word on the street says that MS is definitely coming back in 2014 and beyond! After last year’s rebranding, MySpace is coming along nicely and will certainly get some fans back if only for nostalgia reasons. But as for business marketing, watch this space and never say never.
Any business person worth their salt should already have a LinkedIn account doing the rounds and 2014 looks to be even better for this professional platform. B2B lovers will already understand exactly how vital it is to have a LinkedIn profile set up completely and the introductions, recommendations, and content possibilities are all reasons why welove LinkedIn. If you don’t already use this site, you should probably get your profile created sooner rather than later.
Word on the social street is that Google+ is going to be number one within a few years and who are we to argue? If your business is finding times are hard SEO-wise, Google + may just be the missing piece to that jigsaw puzzle. Just think about it for a few minutes, Google’s search engine is the common denominator that connects all of the SEO activities, so doesn’t it make good sense to have a business presence at the base station? If there was a one-stop social network, surely Google is it? You may find the interface a little difficult at first but there are plenty of guides that will make it easier for you.
On the other end of the scale, it looks like FourSquare has pretty much shot its bolt and we’ll start seeing less of this check-in tool in 2014. The numbers are dropping and Twitter, Facebook, and Instagram all have their own equivalents these days.
Visual media is all the rage right now and we can’t see that changing for the remainder of 2014. Check out Vine and Instagram’s video sharing tools and you can soon understand the appeal. Businesses are already using the 6 second clips to excellent effect and this type of timeline is perfect for tablets and Smartphones on the go. Content is King but video is fast replacing the written word, or so it seems.
Happy Rest of the Year?
Well, that is down to you, just don’t get too attached to the older forms of social media marketing platforms and you may be in for a real treat in 2014!
Author Bio: Nancy Baker is a freelance blogger and an ace creative write with many years of experience writing for top blogs. Nancy has written on a myriad of topics and has written several posts for us.