Dragon States Twitter Can Improve Customer Support
Dragons’ Living room judge Duncan Bannatyne has advised companies to benefit from social networks as they possibly can help to improve customer support.
The company impresario authored within the Telegraph that the growing quantity of firms are beginning to determine how websites for example Twitter and facebook have the possibility to help communication with customers.
Twitter and facebook possess the capacity to achieve countless customers immediately and this may lead to significant savings on administration, paperwork and waste but it is vital that organisations learn ways to use the sites effectively.
Bannatyne pointed to Vodafone and Virgin Media who’ve already commenced to use social networks because they have Twitter feeds, that have been produced using the sole purpose of fixing technical problems as quickly as possible.
The Dragon stated the speed of communication afforded through the internet was more suitable to more fliers and business cards like the telephone, which may be slow and frustrate customers.
“Assuming you have to face a complaint, access and speed of response are essential. Too frequently customers have to wait on hold for a long time because they try to speak with an individual on the generic telephone number,” he stated.
Bannatyne stated that companies may use social networks to cope with consumer complaints which system of communication can help to save companies some time and improve customer support along the way.
“I believe more companies uses social media instead of email his or her preferred approach to communication later on – for interaction with staff and customers,” he added.
Gatwick Airport terminal seems to become following Bannatyne’s advice because it is launching an airplane pilot plan which will invite passengers to publish feedback regarding their customer support on Twitter.
Information screens is going to be placed round the gateway filled with messages that prompt people to discuss the amount of customer support supplied by the airport terminal with the micro-blogging site.
The monitors displays the next message: “Are you currently on Twitter? Make contact with us airport terminal and tell us regarding your experience at Gatwick today.”
Samantha Holgate, the mind of airport terminal communications, stated: “We are running this being an initial pilot to gauge interest and also to let us result in the necessary changes to the customer support response and knowledge programme.”
An airport consultant specializes in offering services related to airport planning, infrastructure, and asset management, and in general, they work with both government agencies and investors. Some of them also work directly with contractors to offer strategic ideas for managing risks and ensuring profits, by focusing on cost-cutting and operational-efficiency.